Turn your best work into print sales through color.
Publish art as gallery-quality print listings, get discovered through palette search, and reach buyers looking for artwork with the right mood, tone, and color.
Curated palette
Twilight Surface
Primary moods
Deep ocean, copper light, storm blue, gallery black.
Artist margin
$47
Built For Selling
The goal is simple: help artists turn strong work into prints people want to buy.
Turn photos into listings
Create sellable print listings with artist-controlled margins, sample orders, and limited editions.
Get found by color
Buyers can search one to five colors, combine them with keywords, and browse similar work from any palette.
Studio on desktop
Upload drafts from your computer, review published posts, and manage volume with tier-based draft capacity.
Marketplace included
WHCC handles production, Stripe Connect handles payouts, and guest checkout lowers the barrier for buyers.
How Color Works
Built for artists who want more than likes.
Upload drafts, extract palettes, publish listings, get discovered through color search, and sell professional prints without piecing together five different tools.
Upload the photo, then turn it into a listing
Color is built to help photographers earn from finished images, not just post them. Upload the work, extract its palette, configure print options, and publish a sellable listing.
Get discovered through color, keyword, and similarity
Palette vectors power exact and similar matches, while AI keyword tags narrow results by subject matter like architecture, ocean, or sunset so the right buyers can find the work.
Upload on desktop, publish on mobile
Studio gives Pro and higher photographers a desktop workflow for draft uploads, progress tracking, draft management, and published post views, while final palette picking and publishing still happen in the mobile app.
Sell prints with real fulfillment and payouts
Set your margin, order samples at cost, release limited editions, and get paid through Stripe Connect while WHCC produces and ships the print.
What Makes Color Different
A clearer path from art to sale.
Move from draft upload to published print listing in one system, while buyers discover the work through color instead of generic categories.
Photographer Monetization
Turn finished photographs into professional print listings.
Color gives photographers a path from image to income: publish the work, choose how it prints, set the margin, and let the marketplace handle the transaction.
- Sell art on paper, canvas, and metal prints
- Set your own markup on top of WHCC cost
- Use sample orders and limited editions to control quality and scarcity
What this unlocks
Better discovery for collectors, better sourcing for designers, or a smoother publishing workflow for artists.
Color-Based Discovery
Help the right buyer find the right photograph.
Color search is what makes the marketplace different. Buyers can search by exact palette combinations, use keywords to narrow the field, and browse similar work from any post.
- Search any combination of one to five colors
- Combine color filters with AI-generated keywords
- Interior designers can source prints that fit a room, not just a trend
What this unlocks
Better discovery for collectors, better sourcing for designers, or a smoother publishing workflow for artists.
Studio Workflow
Run your draft workflow from desktop when that is where the files live.
Studio is for photographers working with large files on desktop. Upload drafts in batches, review published posts, then move to mobile for palette picking and final publish.
- Upload unpublished drafts from desktop and track remaining slots
- View published posts and listing status in Studio
- Use mobile for final palette work, captions, and publish
What this unlocks
Better discovery for collectors, better sourcing for designers, or a smoother publishing workflow for artists.
How It Works
Upload. List. Sell.
Add the photo, shape the palette, configure the listing, and let discovery and fulfillment handle the rest.
Upload the photograph
Start on desktop or mobile with the image you want to publish, then move it into your draft workflow.
Extract the palette and configure the listing
Use automatic extraction or manual picking to lock in one to five colors, then set print options, pricing, and edition rules.
Get discovered and get paid
Buyers discover the work through color search, and completed orders flow through WHCC production and Stripe payouts.
Available as
16x20 Canvas
WHCC cost
$68
Your margin
$29
Payouts
Stripe Connect onboarding keeps payouts credible and easy to understand.
Scarcity
Limited editions and sample orders give serious collectors stronger reasons to act.
For Photographers
A workflow that takes the photograph all the way to the sale.
Upload drafts on desktop, finish palette work in the mobile app, publish listings, track posts in Studio, and sell prints through WHCC and Stripe Connect.
- Desktop draft uploads with drag and drop for Pro, Premium, and Ultimate tiers
- Drafts sync into the mobile app for final palette picking and publishing
- Published posts view in Studio with print listing status
- Artist-controlled markup with Stripe Connect payouts
- WHCC fulfillment, sample orders, and limited editions built into the listing flow
Pricing
Pricing for photographers who want to publish and sell.
Free is for browsing and buying. Paid tiers unlock active listings and Studio capacity for photographers who want to sell consistently.
Free
Browse, buy, and source artwork
$0
- Browse artwork by color or keyword
- Source prints for rooms and mood boards
- Buy prints from any artist
- Follow, save, and engage after sign-in
Starter
Photographers starting to sell
$5/mo
- Publish work and sell prints
- Up to 100 active listings
- Up to 25 web drafts
- Set your own margin
Pro
Working photographers and artists
$12/mo
- Up to 500 active listings
- Up to 75 web drafts
- Desktop Studio uploads and post views
- Advanced sales analytics
Premium
Full-time sellers and larger studios
$25/mo
- Up to 2,000 active listings
- Up to 200 web drafts
- Highest draft upload limits
- Early access to platform updates
- Dedicated support
Coming soon
Join early if you want to start selling your photographs through Color.
Join the waitlist to get launch updates, founding artist access, and first notice when Color opens its marketplace, Studio workflow, and color-based discovery tools for photographers.
Founding artist benefit
Join before launch and receive the Ultimate tier free forever. That means unlimited listings, maximum feature access, and no subscription cost as the platform grows.
Reserve early access
Get on the list before launch.
Founding artists get the biggest upside. Buyers and early supporters can join for launch access too.